Exam for Search Engine Optimization and Gate your Answer
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01. Cloaking is a controversial
SEO technique. What does it involve?
b. Offering a different set of web
pages to the search engines
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02. Which of the following
conditions will Google treat favorably from the ‘Relevancy’ perspective?
(d) Image Alt tags on the home
page matching the search term
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03 Which of the following factors
have an impact on the Google PageRank?
(a) The total number of inbound
links to a page of a web site
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04. State whether true or false.
(a) True
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05. If you enter ‘Help site: www.expetrating.com in the Google
search box, what will Google search for?
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06. What is the function of
“indexer” part of the Google search engine?
d. It helps to generate meaningful
results based upon the user's search term
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07. Which of the following factors
contribute towards link popularity of a website?
a. The number of websites that
link to it
b. The number of pages of the
website indexed by Google
c. The number of pages in the
website
d. The quality of websites that
link to it
Ans: A, B, C, D
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08. Which of the following is an
ethical SEO Technique?
d. None of the above
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09. 10 people do a web search. In
response, They see links to a variety of web pages. Three of the 10 people
choose on particular link. That link then has a_________ click through rate.
(b) 30%
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10. If you search for the term “iq
test” in the word Tracker keyword suggestion tool, will it return the number
of independent searches for the term ‘iq”?
(a) Yes
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11. A Hallway page is used to:
(d) Enables search engine bots to
index the Doorway Pages
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12. Which of the following
activities could be looked down upon by Google as per their quality guidelines?
b. Loading pages with irrelevant
links
c. Intentionally adding keywords
to the TITLE tags and ALT attributes
Ans: B, C
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13. What will happen if you type
the words ‘Certification –Networking’ in the Google search box?
d. Google will find the web pages
about Certification that do not contain the word Networking
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14. Which of the following
statements about the Google Sitemap are correct:
a. Repeated submission of the
Sitemap to Google could be penalized
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15. Are RSS/Atom feeds returned in
Google’s search results?
(b) No
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16. State whether the following statement is true or
false.
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17. Why is it a bad idea from the
seo perspective to host free articles and write ups that are very common on
the internet.
b. Because you could get penalized
by search engines for using duplicate content
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18. Google looks down upon paid
links for enhancing page rank. If a website sells links, what action/s does
Google recommend to avoid being penalized?
(c) Paid links should be disclosed
through the “rel-nofollow” attribute in the hyperlink
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19. Which of the following actions
could get you banned by Google?
a. Hiding text on the webpage
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20. Which of the following
statement about RSS is correct?
(a) It is a form of XML
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21. What will the following
robots.text file do?
(b) It will disallow Google from
crawling any of the dynamically generated pages. It will also disallow the
altavista scooter bot from accessing any page
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22. Which of the following
statements regarding website content are correct?
(a) If you have two versions of a
document on your website, Google recommends that you only allow the indexing
of the better version
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23. While optimizing your website
it is important to generate the right type of traffic, how does the Bounce
Rate information help in this regard?
b. By letting you know the
percentage of users who entered the website and then left without viewing any
other page
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24. What is Keyword Density?
(a) The number of times the
keyword is used / (DIVIDED BY) the total word count on page- (MINUS) the
total words in HTML on the page
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25. Implementing a 301 Permanent Redirects on the old
pages to redirect to the new pages is a good idea from the SEO perspective.
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26. Which of the following free
tools/websites could help you identify which city in the world has the
largest search for the keyword – “six sigma”?
(d) Google Trends
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27. _____ is usually the best web
page to get linked to while receiving a themed in-bound link from another
website.
d. The page which you would like
to improve in the search engine rankings
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28. What does the term keyword
Prominence refer to?
(c) If refers to the fact that the
keywords placed in important parts of a webpage are given priority by the
search engines
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29. If a website’s search engine
saturation with respect to a particular search engine is 20% what does it
mean?
(a)
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30. While grading your website, Google gives credit to
outbound links pointing to authority websites?
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31. ______ use both crawlers and
directories to generate relevant results.
d. Meta
Search Engines
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32. Which of the following
statements about FFA pages are true?
(b) They are also called link
farms
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33. Which of the following search
engines or directories provides the directory search results for Yahoo?
b. Yahoo Directory
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34. Which black hat SEO technique is characterized by a
method to deceive search engines, by detecting the search engine bot and
“feeding” it with a different HTML code than the HTML actually served to
users?
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36. Google displays up to ____
characters of a webpage’s Title Tag.
b. 60
c. 70
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37. How are site maps important
for the search engine optimization process?
(c) Site maps help the search
engine spider pick up more pages from the website
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38. Which of the following can be
termed as good keyword selection and placement strategies?
(a) Targeting synonyms of the main
keyword
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39. What is the name of the search
engine technology due to which a query for the word ‘actor’ will also show
search results for related words such as actress, acting or act?
d. Stemming
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40. Which search engine
technology prevents a website from appearing in numerous top positions in the
search engine result pages?
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